When I had the introduction meeting with Tommy Lindgren in my first days on the job, he said another thing that stuck with me and continues to be a guiding principle for this work on decarbonization. It was that, as a company, we compete on product quality, which is a strength. It means that no change or innovation we make should compromise the quality of our products.
When we are looking for ways to decarbonize our process, price should not be the only criterion nor the most important one.
We are not changing for the sake of change, but for the sake of the future. Although our goal is for 2030, we are making a change already today.
Ayush Mishra, Global Decarbonization Lead, Green Vision 2030 Project Lead.